Relationship investments that don’t scale

I’m currently taking the Start-Up school course. It’s not a huge time commitment, because it’s efficient. The instructors are successful founders who teach the essentials without any fluff. 

One particular nugget that intrigued me during this course so far is doing things that don’t scale. For example, in the early days, the Airbnb team would fly to host locations to take pictures and get valuable feedback that they would immediately incorporate into the website. 

The founders’ credit this time-consuming choice that took them away from seemingly more urgent tasks as one of the main reasons Airbnb bookings took off. 

Isn’t it fascinating that the website that is supposed to make your booking experience fast, required a lot of human touch in the setup?

What this tells me is that we can’t go on autopilot with new relationships. It’s very tempting to stick to the cliches and superficial conversations. If we want to make an impact on our personal and professional relationships, we have to take the time to learn about each person’s nuances, so we don’t fall into incorrect assumptions.

For example, I used to label people who didn’t agree with me as arrogant. The more I make the time investment of getting to know the people who put me off, the more I shift away from the arrogance that divided us to the passion behind our beliefs that connects us.

As a byproduct, I made some wonderful friends.

How can you do more things for people that don’t scale? When are you going to start?


Are you struggling in a relationship? Do you have a specific view of where your relationship should be, but don’t know how to get there?

You are stuck because your mind doesn’t see how you can improve the situation. That’s why you have a hard time taking action. You need someone to show you a new approach that will make transformation simple!

After the Relationship Audit, you will:

1. Understand how your actions are affecting the relationship.

2. Learn how simple skills will turn this relationship into a source of strength.

To book a free, 30-minute Relationship Audit, please click on the following link.

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